TL;DR: Chalmers master's thesis, 2017, on business model innovation and digitalization.
This is earlier work. Master’s thesis at Chalmers University of Technology in 2017. It mapped what digitalization does to business models, studied one case, and compared that to the literature.
- What digitalization does to a business model.
- A case where digitalization was part of changing the model.
- Where that case differed from the literature.
Opportunities showed up as reach, scale, and data for decisions. Barriers were mostly organizational. The featured case is the IFS Design System.
Problem
What digitalization does to a business model, including a case where digitalization was part of changing the model, and where that case differed from the literature.
Approach
Master’s thesis at Chalmers University of Technology in 2017 on business model innovation and digitalization. It mapped what digitalization does to business models, studied one case, and compared that to the literature.
Outcome
Opportunities showed up as reach, scale, and data for decisions. Barriers were mostly organizational.