TL;DR: Conducted a Master Thesis at Chalmers on Business Model Innovation, identifying how digitalization enables scalability and data-driven decision-making while uncovering organizational barriers to change.
Digital transformation has fundamentally reshaped the competitive landscape, making strategic business model innovation a critical requirement for sustained success. This research explores how organizations can strategically re-arrange their activities to capture new value and maintain a competitive edge in a digital-first economy.
My thesis was conducted at Chalmers University of Technology and revolved around business model innovation, and the opportunities and barriers that digitalization creates. This was done by:
- Academically mapping out what it means to transform a business with the help of digitalization.
- Studying a specific business case where digitalization was part of changing the business model.
- Identifying the gap between what theory stipulates and the business case at hand.
The objective of the thesis captured key drivers of business model innovation in the context of digitalization, noting that opportunities are primarily identified through an increased reach, scalability, and decision-support based on data collection. Barriers are often related to the organizational inability to implement digital changes on a business level.